Pro Forma — First 2 years

SO FAR … Tom Powell has invested nearly $112,000 to date (development, legal, and marketing). There has also been over 2,500 man-hours since 2010 of uncompensated time given to create and implement MobChow™. The product is ready AND is selling right now. With cash investment, the opportunities are very strong. 

YEAR ONE (1) & YEAR TWO (2) PROJECTIONS 

Our goal and anticipation is to grow at a 7% weekly growth rate. By September 2013, we had almost 30 restaurant clients who have either completed or are in the near-completed stage of creating their smart phone apps.  Details available upon request.

Look ahead to the 2 year projections

  • $1,192,493 by the end of year one

  • $3,626,213 by the end of year two

YEAR ONE EXPENSES 

  • Rent & Equipment

  • Line Items: Salaries, Utilities, Legal, Supplies, Software, Travel and Marketing

*Utilities (servers, phone, Internet); Equipment (5 Apple computers, 5 iPads, iPhone and Android test modules); Software (Adobe Master Suite subscription); Marketing (SEO, PPC, Google Ad Words, Facebook, other online strategies, Restaurant trade shows, Restaurant trade journals, PR, etc. ...) $20K - $12K in 1Q - $8K in 2Q - $5K in .3Q - $3,000 in 4Q) 

**If a patent is pursued, the Legal Fees would increase by $25,000 - $35,000. 

Start-up STAFF (Staff Job Title Name Job Description)

  • President / Owner Tom Powell Creative Director / Sales / PR / Marketing 

  • Vice President / Tim Masterson Programming / Website / Development 

  • Programmer #1 TBD Programming / Deployment / Development 

  • Programmer #2 TBD Programming / Deployment / Website 

  • Social Media Manager TBD Social Media / SEO / Email / Database Management 

Staff Members ADDED after 1,000 subscribers have been secured

  • Programmer #3 TBD Programming / Deployment 

  • Sales Manager TBD Sales 

  • Staff Member ADDED after 2,500 clients have been secured

  • Programmer #4 TBD Programming / Deployment 

  • Staff Member ADDED after 5,000 clients have been secured

  • Programmer #5 TBD Programming / Deployment 

  • Staff Members ADDED after 10,000 clients have been secured

  • Programmer #6 TBD Programming / Deployment 

  • Marketing Manager TBD PR / SEO / Email 

SALES 

Sales can be generated from staff or contract sales personnel. Compensation of sales include — 

  1. FLAT FEE — A “Finder’s Fee” of the $49 for every paid subscription will be directly paid as a bonus to the sales person who closes the business. 

  2. COMMISSION — A percentage of every monthly fee that is collected will be paid directly to the sales person who closes the business. 

Investment Opportunity 

All of the information in this Pro Forma is intended for use only by qualified investors. All information contained here is CONFIDENTIAL and PROPRIETARY. Thank you for this opportunity to share our vision with you and for respecting our strategy in the market place. 

Based on the above info, we are looking for the initial investment of $1.8M. We believe that this will give us the resources we need to build out the platform and succeed. Terms to be negotiated with qualified investors. We are excited about his opportunity. We hope you are as well.